Overview

Riskin Partners is preparing to revamp their brand video for use across their website and targeted advertising throughout the greater Los Angeles area.

This is a proposal in order to address the current issues with the existing film. Rather than trying to put makeup on existing audio with quality issues to begin with, I’m proposing a new interview day in order to build a stronger narrative for the brand story video.

The goal of the film is twofold: to showcase the exceptional homes and estates the team has recently sold, and to give viewers a clear sense of what it’s like to work with a highly collaborative team of four agents operating as one.

When executed at its best, the film will do more than highlight beautiful properties. It will invite viewers into the genuine relationships behind the work, allowing them to feel the warmth, trust, and close friendship that define Riskin Partners.

The current interview has great points but it lacks the warmth that I get when working with the team. I’d love to identify the important talking points and dig two to three layers deep to get the real, genuine soundbites of what makes Riskin Partners a great group of people to work with.

Creative Details

The film will be 3 to 5 minutes with warm, inviting music to keep it grounded and to serve as a juxtaposition to the grandiose properties and numbers being discussed on camera. Showcasing the team members in their most natural light is key, whether through lifestyle b roll around town or simply laughing and enjoying each other’s company.

The visual storytelling should be enticing enough to have the viewer wanting to be a part of the Montecito lifestyle without portraying it in a stuck up or stuffy way. Montecito is a breath of fresh air compared to other areas such as Los Angeles. Keeping the shots more nuanced rather than grand will help the video feel elevated and more in line with a quiet luxury approach to sales. Hero shots will feel more impactful when illustrating the right points as a result.

Proposed Package

$13,000

• Pre Production

• 1 day of interviews

• 1 day of B roll to close gaps

• 3-5 minute horizontal video deliverable

• 30 second TV Commercial Cut Down

Added Benefits

Not only will we refine key talking points into a considered hero video, but the process will also naturally generate a collection of strong, usable moments that allow the brand to continue shining on social media. Over time, the interview footage and supporting b roll can be revisited and thoughtfully cut down into multiple social posts, ranging from lighthearted quotes and candid moments to heartfelt soundbites and longer, more conversational thoughts around educational topics.